For the new Nando's brand campaign we developed a fictional sports team. But in true Nando's style, we did it a little differently. The result was South Africa's first curling team, the Subzero Sweepers. We created a website for them where fans could follow their "success" and download lots of extras: www.yesitsarealsport.comThe beauty of the campaign is that consumers did not know if the team was real or not, thereby creating a lot of intrigue.