Design posters that will entice the audience to check out Screening Room, a place where you can indulge in premium food and enjoy a great movie at the same time.

We got our inspiration from the most premium brands of tableware such as Waterford Wedgwood, which stood for those who really took pride in impressing their dinner guests. We went a step further to design the most intricate plates from various culture and married iconic scenes from movie blockbusters into the design thus bringing to life the restaurant’s tagline – 'Where food meets film'.By cleverly juxtaposing Eastern and Western styles and movies, it gave the posters an interesting twist when the audience observed the plates closely.

The campaign achieved outstanding brand recall for Screening Room with reservations increasing by over 150%.