Cannes Lions

RESTAURANT

OGILVY & MATHER, Gurgaon / ITC FOODS / 2011

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Presentation Image

Overview

Entries

Credits

Overview

Outcome

Sent to over 5000 respondents that included ambassadors of diplomatic missions, corporate heads and top spenders of the hotel’s loyalty programme. Against a target of 50% covers on weekdays and 70% on weekends, the Direct Mailer resulted in 92% covers on weekdays and was over booked on weekends.

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