Cannes Lions
BORGHIERH/LOWE, Sao Paulo / KOSUSHI / 2008
Overview
Entries
Credits
Execution
To capture the attention of a select and demanding public, Kosushi decided to innovate with traditional media: the brochure. For that, one was created which could “enter” people’s houses in a nice way.
Outcome
The communication’s success was immediate. Even being a new service, the number of requests for delivery surpassed the client’s expectation already in its first week.
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