Cannes Lions

RESTAURANT GOMCDO

DDB PARIS, Paris / MCDONALD'S / 2012

Overview

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Overview

Description

The strategy of the campaign was to make the best use of geomarketing. We used display ads, and search and social sites for our campaign. Our ads were delivered to customers based upon their geolocalisation or the already indicated search criteria.

The call to action was to download the app or go to the GoMcDo.fr website.Our objective was to build prospect’s emotional awareness using the following hook: 'What if you could order from home/your office/pretty much anywhere?' We used various real locations where you would want to use the service (home, office, a park, a party), as well as many fun ones (a plane, a rollercoaster, etc.).The campaign has been displayed over 8m times.

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