A sandwich isn't the only thing you can get toasted at Quiznos. And as the brand launched an expanded menu of treats and desserts – including cookies – we looked for a big opportunity to let the world know.

With only $25 thousand dollars to spend, our rapid prototyping team created two original music videos to celebrate FREE Toasted Cookies at Quiznos.

Shared through Facebook, Buzzfeed and Youtube, the two videos cut across traditional music genres and spoke to an entirely new audience. On National Cookie Day, 100,000 customers visited Quiznos for a hot toasted cookie with their Quiznos sub.