Creation of visual guidelines and a graphic logo that are aligned with both the proposal of the new Pullman Hotel restaurant from the Accor chain and the attributes of the chosen name:Originality and innovation.

A logo and name that turn the restaurant into an icon, revealing its innovative service. Modern and friendly with fine features and elongated traces, resulting in a clear and elegant brand. The language is opposed to the logo bringing an unassuming point of view. Translating well-being through colors and white gestural formson the blackness of the it universe.

The brand gave the restaurant the freshness it needs to be part of such a big and fast city like Sao Paulo.