‘My Greatest Feat’ was created. A two-week school activity program incorporated into the curriculum, it required children to count their steps on a free pedometer and attempt a simulated marathon walk the length of New Zealand – a feat of Olympic proportions. Gaining the support of the New Zealand Olympic Committee and over 60 top Olympic athletes, we mailed 2100 primary school principals, rallying them to enlist the support of teachers and parents. Participating classrooms were then equipped with pedometers, classroom support material and an educational progress-tracking website.

It snowballed into the biggest physical activity program ever undertaken in New Zealand.

Biggest physical activity program ever undertaken in New Zealand.55% of the nation’s primary schools took part.Over 94,000 children participated. Children counted over 3 billion steps: 1,666,319 km, around the world 41 times, to the moon and back twice.Over 125,000 website visitors from 41 countries followed their progress.International media attention: NZ media coverage alone worth over $1 million.McDonald’s brand trust scores leaped, exceeding target up to 1000%“McDonald’s encourages active, balanced lifestyles” – up 50%“McDonald’s is a company I can trust” – up 33%“Has food I feel good about children eating” – up 33%