Introduce a brand platform and sales action plan to noursih the Drugstore's values: audacity, creativity.Surprise and support differentiating, contemporary and attractive operations as well as inescapable events such as Christmas and St. Valentine's.

Attract and fill out the Drugstore positioning.Dramatise themes inside the Drugstore with scenery by great designers such as Mat & Jewski for Christmas. Declension from interior and exterior of PoS to price holders and table stands in the brasserie, to the Internet site for e-mail distribution cartes.com.Select same tone for each sales initiative.One example: St. Valentine's Operation:Idea: Make love original - subvert traditional code, illustrate and animate with humour.

Figures exclusively attributable to the creation, animation and dramatisation of operations inside the DrugStore, with no use of other media.

National press coverage of operations. CB News Com'Op Hit Parade awards for campaignNoel:+14% on turnover versus 2005Saint Valentines: +41% to +71% (depending on sector), effective buzz due to e-mail from cartes.com.