Tourists deserve to shop as much as they like. So we created a special shopping bag. One that can be vacuum sealed.After a day shopping, Freeport hands out these bags to tourists.They put everything they bought inside it and a vacuum cleaner sucks all the air off. At the end, the shopping bag is small enough to fit inside any luggage

Clearly, the number of superstitious people won.And so did the exhibition which was a success both of public and earned media.