After we select the song that had all the concepts that we wanted to be at the spot, we started to work on the arrangement of the song. We wanted a different, more spacious and free interpretation. With a minimalist use of instruments and a big spotlight at the singer's interpretation. This way we could have all the power of the lyrics at the same time of the presence of all details from the vocal interpretation.

Brazilian largest telecom brand Vivo decided to confront the issue head-on in a new year’s campaign that encourages people to be more positive on social media in 2018.

Did you mean to be mean? The anti-cyberbullying project by Vivo, Brazil’s largest telco and Google. It started with a Google search: top 10 most controversial topics on social media in Brazil were tackled on TV spot made with real people who have suffered cyberbullying. Then we partnered up with Google for a breakthrough use of date to address opposite targets: haters and cyberbullied. At the same time. Based on Google search keywords, online behavior and interests we developed different clusters.

Most watched telco commercial ever in Brazil

30 million views on Youtube in just 5 days.

7 pts in brand lift / 26% lift in ad recall

#rethink2018 trend topic for almost a week.

We delivered hundreds of different cuts based on Google search key words, online behavior and interests.

Most watched telecomunications company commercial ever in Brazil

30 million views on Youtube in just 5 days.

7 pts in brand lift / 26% lift in ad recall

#rethink2018 trendtopic for almost a week.