Cannes Lions

RETIREMENT FUNDS

BBDO CAMPAIGN DÜSSELDORF, Dusseldorf / DEUTSCHE POSTBANK / 2005

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We see people doing everything to keep their youth. They exercise, torment themselves, take tablets or trust in esoteric bells and whistles. But why does everybody want to stay young by any means? We find the answer in the end: Maybe because retirement arrangements were so difficult until now?

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