Cannes Lions

RETIREMENT PROVISIONS

BBDO GERMANY, Dusseldorf / DEUTSCHE POSTBANK / 2008

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Overview

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Credits

OVERVIEW

Execution

All over Germany, poster panels were placed in front of bronze statues of famous people. The message: with Postbank retirement provisions you are perfectly prepared, financially, for life in retirement.

Outcome

As an important part of the retirement provisions campaign the "Statue Campaign" made a key contribution to the Altersvorsorge campaign's success. The campaign's sales objective was exceeded by about 40%.

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