Cannes Lions

RETIRESURANCE

OGILVY & MATHER, Mumbai / IDBI FEDERAL LIFE INSURANCE / 2011

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It’s normal for a child to ask for pocket money from his father. But what if the child is 65 years old and the father 95? This film charmingly uses the typical son-asking-for-pocket-money episode to highlight the importance of assured monthly income after retirement.

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