The idea of the TV spot is based on the Czech saying: "Lyceum from the back, museum from the front!", which is an inversed equivalent of the English version: "Business in front, party in the back". Lyceum means 'college' in Czech and the saying jokes about how pretty a woman can look, until you see her face. The exhibition RETRO is inspired by beauty that doesn't age, even after decades. It takes place in the National museum as part of the Czech national heritage.