Cannes Lions
DIESEL, Breganze / DIESEL / 2020
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"While the phenomenon of "wardrobing" was discussed as the new Black Plague of the world of fashion, Diesel decided to take a stand, provoke and somehow welcome their customers to at least "enjoy" their garments before returning them. Why fight a losing battle when the only solution is embracing the problem?
In order to celebrate this bold statement, we decided to simply turn the brands return policy into a youthful musical hymn.
'Literally'.
Post-punk drums, pummelling bass lines and angular guitars create the perfect scenario for the vocalist to proclaim what sounds like a declaration of freedom and independence, while in fact he's reciting Diesel's official return policy, word by word."
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