Our casting is entirely made of actual gun violence victim survivors; the moms, dads, brothers and sisters of those killed by gun violence in Chicago. Each survivor retold their tragic story for this important initiative. From a story of a Halloween party to a night at the movies, each story ends with the senseless gun violence that plagues the streets of Chicago - taking away so many innocent lives.

Even the voiceover talent that delivers the weekly gun violence numbers is also a gun violence victim survivor as her brother was tragically shot on Christmas Eve while getting a surprise present for their mother.

Their performances couldn’t be more authentic. We simply asked, “What happened?” and let the tape roll as each story was told.

As painful as it is to hear, this campaign takes these tragic stories and transforms them into positive change for gun legislation.