Cannes Lions
SEVEN AD, Taguig / PHILAM LIFE / 2019
Overview
Entries
Credits
Execution
We open with dramatic shots of objects that have been abandoned. They appear one after the other, covered in cobwebs and dust. Then we realize that these objects are all hobby items like a surf board, big bike, and the like. Then we hear the verses of the 80’s song “Reunited:
“I was a fool to ever leave your side.
Me minus was such a lonely ride.
The break up we had has made me lonesome and sad.
I realized I love you ‘cause I want you bad. Hey, hey!”
At this point, we see the owners joyfully reuniting with their objects of passion as we hear the chorus:
“Reunited and it feels so good. Reunited ‘cause we understood”
The song continues as we see more “reunions” culminating with our message and a call to action in supers: “Never part with your passions again. Become a Philam Life Financial Coach.”
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