Cannes Lions

REVERSE

WALTON/ISAACSON, Los Angeles / BEAM / 2013

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See what happens when a 256-year-old whiskey secret is shared with the world? This digital campaign for Kilbeggan Irish Whiskey focuses on a series of stories that document the reactions and emotions of the town of Kilbeggan in Co. Westmeath, Ireland as they cope with the 'loss' of their precious liquid secret. See them all at YouTube.com/Kilbeggan.

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