What begins as a classic Harley Davidson radio ad for a motorcycle quickly takes a surreal turn when the listener realizes that this script should have been obviously be read by a male voiceover artist instead of a female. Then, the same female voice tells us how strange it is that Harley Davidson could have cut production costs by 24% just by using a female voice instead of male voice. All this to make a point about the gender pay gap and Harley Davidson's policies on the issue.