Jaeger Lecoultre shed a new light on those classics turning them upside down literally to reveal their hidden meaning on CNN international, presented by one of the most famous CNN journalists, with an access to CNN news correspondents in the field, and included in the program with highest reach in EMEA. Our program was called “The Revealer” and lasted 8 months on television and autopromotion, and extended to web where was the exclusive sponsor and benefits from CNN autopromotion.

Exceptional results: - 23m pages views in web-11m impressions delivered in one day (+ 77% vs forecast )-high average click through rate of 0,56% (far beyond site average at 0,15%) -high level of E-PR - 429 vignettes of 10 seconds bought on television in each region: EMEA AND ASIA, JLC, Zenith Optimedia