In Argentina, many brands are trying to connect with consumers generating ideas that exceed traditional platforms. But it is the first time that a brand creates an experience in a situation that is as current as very delicate like a political demonstration.

The media team not only chose the perfect location for contact Revista Mercado online version potential readers but also implemented flawlessly considering how difficult is to work in any situation you can't totally control such as a demonstration.

The articles you were led to by following the QR codes that we put on the demonstrations had 12% more readers that the other articles on Mercado Magazine site. Due to this Mercado Magazine website's traffic went up 10%.