Instituto Iglesias is a health and well-being centre that offers therapeutic treatment to attenuate stress, such as acupuncture, shiatsu, reiki, and yoga. The institute asked for a business card that could convey the value of the services offered.

The agency created an interactive card: with a simple feature, any person can turn unhappiness into happiness, unbalance into balance. A way of showing that well being is a matter of choice and attitude.

The cards were distributed in business centres and buildings in Sao Paulo. Visits to the site increased 35% and the number of hired services increased 15% per week after the beginning of the action.