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REVOLT Summit X AT&T

REVOLT TV, Los Angeles / REVOLT / 2021

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Overview

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Credits

Overview

Background

The annual REVOLT Summit x AT&T brought together the biggest names in Hip Hop and culture for an entirely virtual and free 3-day summit from October 23-25. The virtual event continued the REVOLT Summit x AT&T tradition of creating viral, cultural moments with the young, Black, and vocal audience at the center of history-making events, instilling the idea that “the world is yours.” Allowing a moment for both REVOLT and AT&T to stand for equality and to put their resources towards supporting Black media, creatives and professionals. Aside from the various panels and workshops, REVOLT Summit x AT&T provided valuable entertainment, engagement and connectivity for attendees through live performances, virtual job fairs and an aspiring artist competition.

Idea

Panel conversations and workshops explored the topics that are most relevant to the young Black artists and leaders of today. Featured panels and workshops discussed navigating the rapidly changing media landscape, a town hall discussion examining the importance of being politically active, a panel discussion economic empowerment within the Black community and more.

Leading up to the flagship event, REVOLT and AT&T premiered a digital content series Road To Summit - The World Is Yours, co-produced by Teyana “Spike Tey” Taylor & the Aunties. Additionally, programming during the month leading up to REVOLT Summit x AT&T included one-on-one mentoring with AT&T’s Office Hours and Executive Chats with leading industry executives including A&R legend KP the Great and CEO and Founder of EMPIRE Ghazi Shami, among others.

Strategy

Although the pandemic caused a lot of uncertainty, it also presented an opportunity for the next generation of young leaders to make notable shifts, develop smarter ideas and be proactive in designing the future. With the 2020 REVOLT Summit x AT&T being both free and virtual, the strategy was to invite a global audience to engage in conversations that truly drive culture forward with some of the most respected names in Hip Hop. The partnership with AT&T fostered the opportunity to power REVOLT’s people-to-people connections in a new way.

Execution

The REVOLT Summit x AT&T connected up-and-coming Black leaders and talent to each other, industry experts and the world with panel conversations and workshops including:

“Navigating 2020” Artists and executives discuss adjusting to rapidly changing times. Moderated by Jemele Hill and featuring Justin Laboy, Super Duper Kyle, and Bubba Wallace.

“VOTE OR DIE” A town hall on being politically active and the 2020 election featuring Killer Mike, Van Lathan, DeRay Mckesson, Jeff Johnson and Joe Collins III.

“Strength In Numbers” The importance of economic empowerment, circulating Black dollars and shifting from consumers to owners with Master P and Steve Stoute.

“Making A Millionaire” The teams of today’s top artists share the mechanics of creating global enterprises in the era of new media with Tyga and Dre London.

“Reform” A town hall exploring tangible solutions for transforming the criminal justice system with Brittney Barnett, Corey Jacobs, and Dascha Polanco.

Outcome

The REVOLT Summit X AT&T App enabled us to share knowledge with four times the number of attendees of 2019. It drew users in, kept them twice as long as your typical video streaming app session, and saw an average of 2.5 launches per download, which highlights users coming back for more! The REVOLT Summit X AT&T App received over 45,000 app launches, 854,000 views,18,200 app downloads, 36 average minutes of viewing time, 65,000 clicks and 5,000 registered users throughout the three day virtual event.