The series aimed to encourage Black entrepreneurial success by funding businesses that are focused on fostering community building, social justice, and lasting change. This reflects REVOLT and Target’s shared commitment to providing access and opportunities for Black changemakers to make lasting impacts within their communities. What sets this series apart is its distinctive approach – participants have a rare opportunity to secure full capital without surrendering any stake or equity in their companies. The series provides entrepreneurs the opportunity to secure critical funding, enabling them to grow and thrive in their ventures. In addition to fueling the Black economy and addressing inequalities Black entrepreneurs face when sourcing funding, the series additionally created widespread positive impacts for Black communities through its focus on progressive Black-owned businesses.

In partnership with Target, REVOLT launched Season 3 of Bet on Black, a multiscreen competition series where Black entrepreneurs pitched their businesses hoping to secure funding. Each episode, maverick investors and industry pioneers assess each project to identify those advancing Black culture and the Black community. The series aims to invest in businesses fostering community, social justice, and lasting change. A total of $610,000 was awarded across four rounds, with three businesses per round competing for the grand prize. Ultimately, one entrepreneur walked away with $200,000 in funding and mentorship from Target—all without losing any equity in their company. This structure allowed for multiple winners throughout the season, highlighting a diverse array of businesses contributing to the vibrancy and resilience of Black communities. Judges and celebrity guests like Dustin Ross, Pinky Cole, Bun B, Van Lathan, Ray J, and Target’s Melanie Gatewood-Hall contributed to the journey of these entrepreneurs.

Bet on Black made an indelible impact, with the finale episode gaining immense attention on YouTube, surpassing 1 million views and 8.2K likes, showcasing its wide appeal and audience resonance.

REVOLT and Pilotly conducted a nationwide quantitative study in the U.S. evaluating the content reception of Target’s sponsorship of REVOLT’s Bet on Black S3. The study found nine out of ten viewers rated the episodes excellent/very good and, after viewing the series, viewers were 3x more likely to say Target is effective at giving Black creators a platform for discovery and 3x more likely to say Target shows up in spaces that celebrate Black individuality.

The study uncovered a large increase in brand perception with 73% of viewers stating they had an even ‘more favorable opinion’ of Target after watching Bet On Black S3 and a strengthened belief in Target’s authentic commitment to supporting and uplifting Black communities and businesses.