Cannes Lions
MAYO DRAFTFCB, Lima / 3M / 2014
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Scotch Super Glue is a very effective all-purpose glue, and the client wanted to highlight its virtues in a simple, concrete manner, based on the concept that if you break something and then you glue it back together with Scotch Super Glue, it’s as if it had never been broken. As if it had never happened. So the rewind technique is used to communicate this benefit.
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