Cannes Lions
REXBALL
ADVANCE DIGITAL, Moscow / REXONA / 2013
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Description
Context:
Rexona Russia is one of the leading brands among youngsters, but losing space in digital due lack of gamefication and social activities.
Execution
The competition happened through banners, Facebook, Vkontakte and also bus stops.
Outcome
Results:
Matches: 153.000
Total game time: +7 months
Active users: 55.160
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12 items
