Cannes Lions

REXBALL

ADVANCE DIGITAL, Moscow / REXONA / 2013

Case Film
Case Film
Presentation Image
Supporting Images
1 of 0 items

Overview

Entries

Credits

Overview

Description

Context:

Rexona Russia is one of the leading brands among youngsters, but losing space in digital due lack of gamefication and social activities.

Execution

The competition happened through banners, Facebook, Vkontakte and also bus stops.

Outcome

Results:

Matches: 153.000

Total game time: +7 months

Active users: 55.160

Similar Campaigns

12 items

REXONA CUP

ACCENTURE SONG, Sao paulo

REXONA CUP

2024, REXONA

(opens in a new tab)