Cannes Lions

REXONA DEODORANT

LOWE, London / LEVER-FABERGE / 2003

Film
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Description

A female researcher Borneo studying orang-utans. She's learnt to communicate with one using basic sign language. The woman gives the orang-utan a mango. The woman watches and absent-mindedly itches her armpit. This is translated as 'you fat hairy baboon.' The orang-utan punches the woman knocking her to the ground.

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