Besides a great national burst, the long TV spot version (2-minutes and 15-second), was used as a special activity in the main sport TV shows as part of the regular programme. Along the classification round, "virtual" commercials were aired at the stadium during half times when Mexico played, to the enjoyment of the audience.

"The promotion of Rexona Sporst Fan" lasted 23 days and 5623 football fans were able to participate. The sales had a 25% increase to date.