Cannes Lions

REXONA FRAGRANCES

VEGAOLMOSPONCE, Buenos Aires / UNILEVER / 2008

Film
Film

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Overview

Description

We hear the thought of a famous perfumist while we see him entering a limousine. He starts thinking about the women that were going to use his perfume. He finally concludes his thinking by saying that women are very active; therefore it is nonsense to make the finest and the best fragrance in the world if they are going to perspire it. That’s why he decided that his perfumes have to be in an antiperspirant not in tiny crystal bottles. While the voice is saying this thought, we see the perfumist knocking down the perfumes and leaving the Rexona Fragrance Collection.

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