In Indonesia, Rexona wanted to introduce its latest antiperspirant technology Motionsense. To get maximum awareness, the brand created a nation wide movement #Moger, sponsored a launched a Jazz concert and launched a mobile campaign to help capture the country’s overall participation in the movement and prove that it was possible to get at least 100,000 Indonesians moving.

The results were spectacular leading to the highest growth in market share for the past 3 years.

By partnering with Java Jazz Festival, a prominent event with a large database of over 120,000 fans, as well as Sasuke Ninja Warriors, Rexona #MOGER campaign created immense brand exposure for MotionSense that was amplified by the power of social media influencer SkinnyIndonesian24 (YouTube personality)

Within mobile, the highly engaging ad unit and the incentive to win Jazz Festival tickets engaged its target audience and helped Rexona built a community to join the #Moger challenge.

The percentage of the budget for mobile was not disclosed.

We created a very visual custom 3D panoramic ad unit featuring precise, quality tunes of instruments maracas, percussion, and piano for a more immersive and interactive mobile experience.

Users had to repeatedly tap the musical instruments on their mobile screens and create a beat to accumulate as many points in 20 seconds.

All the points were recorded and sent to Rexona’s website in real time via an API integration to add to the general counter of the movements.

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