Cannes Lions

RICE KRISPIES CEREAL

LEO BURNETT, London / KELLOGG'S / 2011

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Overview

Description

In ‘Catching Sounds’ the magic of a cereal that makes a noise sparks a little boy’s imagination to life. The playful child ‘captures’ the Rice Krispies’ snap, crackle and pop in his own hands. He then shares the sound with his mum, big sister and beloved pet.

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