Every year, U$ 61 billion dollars are diverted to fund corruption in Brazil. If all this money went to one person, he would rank 8th on Forbes Billionaires List. To show the size of the problem we used A.I and machine learning to personalize brazilian corruption: Ricky Brasil. We fed an algorithm with 150 photos of corrupt convicts in Brazil to define his appearance. To create his personality, we fed the algorithm with 500 hours of audio depositions, campaign speeches and used news about corrupt politicians, lobbyists and businessman from more than 65 sources.

Then, political journalist and A.I. specialists trained the machine to answer more than 15 thousand questions about his biography, politics, economics, business, law and corruption. Ricky was interviewed by journalists, law specialists, and anti-corruption NGOs representants. The interviews became content on social media and published on FORBES magazine.

First, we created the appearance of Ricky Brasil. To do that, the A.I. analyzed more than 150 photos of corrupt convicts in Brazil, and defined the average skin tone, eye and hair color, and bone structure. To create his personality, we fed the Personality Insights API with more than 500 hours of audio depositions, campaign speeches and used news about corrupt politicians, lobbyists and businessman from more than 65 sources.

Then, a biography writer/political journalist and A.I. specialists used Machine Learning and Conversation APIs to train Ricky to talk about his biography, politics, economics, business, law and corruption. On March 11th, we launched a teaser video on showing Ricky's appearance and and what he was able to do. Then, we launched another video on April 25th with highlights of Ricky's interview with journalists, law specialists, and anti-corruption NGOs representants. On April 23th his interview was published in FORBES magazine.

The campaign was featured in more than 220 local and international PR stories, went to law classes and was also the first A.I. interview published in a physical magazine. Both the teaser and the interview videos had the highest media impressions (180 millions) and engagement rate (32% - our average is 2%) on the history of FORBES Brazil's Facebook page. Both videos had + 200K views on Youtube and Facebook to date, with 97% of positive reactions.