On busses and trains lots of people are usually closely crammed together. That is why we installed a special kind of rescue system. In cases of emergency Right Guard was there to save everybody from unpleasant body odours.

The campaign caused a furore and generated a large amount of interest with an average number of 800,000 contacts during the two-week campaign. Since then over 6,500 product samples have been ordered making it the most successful promo campaign of the year.