On buses and trains, lots of people are usually closely crammed together. That is why we installed a special kind of rescue system. In cases of emergency, Right Guard was there to save everybody from unpleasant body odours. And, for the more severe cases, victims were able to call us on our emergency hotline to ask for free samples

The campaign caused a furore and generated a large amount of interest, with an average number of 800,000 contacts during the two-week campaign. Since then, over 6,500 product samples have been ordered, making it the most successful media campaign of the year.