Through music and film, Cheerios is hoping to help parents spark conversations with their children on timely topics. Each of the 4 films within Right on Tracks includes a situational lesson to encourage positivity. These topics are specific to the modern American society.

Our goal was to create a set of characters unlike anything you had seen before. With this thought, we paired up an unusual puppet-making odd couple - Nous Vous and Andy Gent. Art collective Nous Vous designed the cast of characters, which were then built and rigged by expert puppet maker Andy Gent and his team, famed for working with Wes Anderson and Tim Burton on their puppet feature films. 98 puppets were made in total, subtly incorporating the Cheerios brand colours throughout.

The films touch on serious topics, so when it came to production design our intention was to ground these very stylised characters in more realistic environments, with natural lighting and set dressing. These sets were based on extensive research - conjuring everyday scenes kids could identify with. We built over 50 sets including schools, auditoriums, playgrounds and hot tubs.