Differences between public and private healthcare systems in Chile are brutal in almost every aspect; facilities, equipment, accommodation, attention, price and professionals availability. When noticed that 80% of the Chilean population is treated in the public healthcare system, as private is unaffordable, this difference became even more dramatic, since the public healthcare system isn’t only deficient but also saturated. In fact, today the lack of primary attention in the public system, is one of the ten biggest threats for world health. And in Chile, more than a million and half people have to wait for it on a delayed in years waiting list, regardless of how urgently they need it, and many times dying before receiving it. Based on that, our primary objective was contributing to reduce the national waiting list and delivering primary attention to the ones who need it the most.

To make it work, we needed it to be sustainable, and without a media budget, our strategic solution was not advertising, so we focused on a comms strategy that promotes word of mouth. First, we reach a few private doctors to present the idea and invite them to be part of the initiative and share it with other colleagues, so together we could increasingly strengthen and expand the offer to people.

With two medical centers, one private clinic and more than 30 healthcare professionals on board, we had someone credible, influential and most important real doctors to make some video capsules where they invite people to register on the platform and have access to a more prompt attention. We posted those on our facebook, twitter and youtube channel, and because of the relevance that this service had in the country, the launch of the platform was a complete success.

Introducing derechoaunahora.cl, a free appointment ‘matching’ platform, powered by a scheduling software that helps us to recover and allocate cancelled appointments of private health system and deliver them to patients who are on a waiting list in the public one.

The platform works in a simple and intuitive way, where patients in a public waiting list, only need to sign in with their personal data and the speciality that they are waiting for. While private doctors, clinics and even companies related to healthcare could join the initiative, allowing us the access to their scheduling software and subscribing all the benefits/specialities that they are willing to offer for free.

With all this information, the system takes free hours or rejects appointments in the doctor's agenda, and matches the doctor's speciality with patients' needs to send the information to both sides and confirm the appointment.

To make it work, we needed it to be sustainable, and without a media budget, our strategic solution was not advertising, so we focused on a comms strategy that promotes word of mouth. First, we reach a few private doctors to present the idea and invite them to be part of the initiative and share it with other colleagues, so together we could increasingly strengthen and expand the offer to people.

With two medical centers, one private clinic and more than 30 healthcare professionals on board, we had someone credible, influential and most important real doctors to make some video capsules where they invite people to register on the platform and have access to a more prompt attention. We posted those on our facebook, twitter and youtube channel, and because of the relevance that this service had in the country, the launch of the platform was a complete success.

- A total of 126.000 medical appointments reallocated.

- 100.000 public healthcare system patients attended.

- Delivered primary attention to more than 6 times the amount of people that die in a waiting list in Chile. That equates to 64% of patients added per year waiting for a very much desired medical attention.

- We achieved $84 million chilean pesos of earned media nationwide, with a reach of 2.168.740 people and a $0 media investment.