Cannes Lions

RIGHT TO DIE

AMVBBDO, London / THE ECONOMIST / 2016

Presentation Image
Demo Film
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OVERVIEW

Description

There’s nothing entertaining about this poster.

It’s not meant to be.

There’s nothing to watch but moving shadows, a closing curtain, or a saline drip.

It’s the view of somebody confined to a hospital bed.

Completely paralysed. With no hope of recovery.