Online, a property has only three seconds to grab the attention of a buyer or renter. In order to help home sellers and landlords achieve the best with their property, we devised an engaging, interactive microsite. The use of leading HTML5 and Google Maps technology created a tailored, memorable experience and generated ‘talk ability’ around the campaign. Using UK postcode data, we placed the user in the exact location of their property, creating a 360° experience that drew on Rightmove’s wealth of housing market data to deliver a personalised journey, helping educate over 85,000 sellers and landlords in the process.

Rightmove wanted to increase its brand awareness in London. By wrapping 200 Hackney cabs in full livery, including seat tip-ups and receipts, we played on Rightmove’s impressive coverage of the London area and used branded mapping to home in on four key areas of the city. These were chosen both for their popularity and their estate agents, providing a visual platform that showcased Rightmove’s extensive London-based market. By including QR-coded ads inside the cabs, we reached out to our target audience, encouraging smartphone users to download and use the Rightmove app on the go.