Cannes Lions

RIMMEL NAIL POLISH

JWT LONDON, London / COTY / 2009

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Overview

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Credits

Overview

Execution

To promote Rimmel’s Quick Dry nail polish our aim was to literally stop young women in their tracks and become instantly aware of the product and its benefit by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.

Outcome

We received anecdotal feedback that the structure was very well received by consumers.

Rimmel London is currently the number one nail polish brand in the UK.

Consumers interacted with the communications in a real life environment. It created enormous stand out. Consumers were intrigued, excited and interested. It clearly communicated the message of the product drying in 60 seconds in a very unique way!

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