Cannes Lions

RIMOWA Electronic Tag

PHILIPP UND KEUNTJE, Hamburg / RIMOWA / 2017

Presentation Image
Demo Film
Scale Drawing

Overview

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Credits

Overview

Description

Replacing the paper tags with a digital module: the RIMOWA Electronic Tag – the first digital check-in solution for luggage. This allows flight passengers to check in their suitcase via smartphone from wherever they are and hand it in at the airport in a matter of seconds – without any fuss or delays.

Execution

RIMOWA Electronic Tag replaces the conventional paper tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving invaluable time at the check-in counter. The RIMOWA Electronic Tag has already been successfully implemented worldwide by Lufthansa, Eva-Air, United Airlines and Thomas Cook. It has been requested by over 30 other airlines.

Outcome

The sale of suitcases with an integrated RET module significantly contributes to RIMOWA’s sales. In just a few months the official launch partner, Lufthansa, has been followed by more airline partners such as Eva Air, United, Condor and Thomas Cook. More than 30 other airlines are now in negotiations with RIMOWA. This is the first fully digital check-in solution for luggage, making it a game-changer for the whole air travel industry. The hardware manufacturer becomes a pioneer in the digital age by creating a unique software solution that allows its costumers to have more of their most precious resource: time.

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