Cannes Lions

Rio 2016 Olympic Opening Ceremony

SRCOM, Rio De Janeiro / RIO 2016 / 2017

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Overview

Entries

Credits

OVERVIEW

Description

Let’s sow the seed of peace!

Celebrate togetherness. Praise beauty.

Stir our imagination. Spread joy. Dance until we drop.

Do you know this place, Brazil?

The country named after a tree. The country with a huge garden. The country made of people form all over the world. The country where good morning is always a hug. The country that dodges daily adversities with humor and creativity. The country that sings, dances and wants to be happy. We are indigenous, we are black, we are white, we are brown, we are natives, we are outsiders, we are Brazilians.

Climate changes and exhaustion of the world’s natural resources demand out undivided attention, and the Olympic Opening Ceremony is a great opportunity to shed a light on the subject. Brazil, with the world’s biggest forest and natural biodiversity, is the right place to get this message across.

Execution

- 3 years of planning - from September 2012 to September 2015. .

- 1.5 year of implementation.

- 800 people in staff.

- 5.000 cast volunteers.

- 5 months of rehearsal.

- 5.500 costumes.

- The most watched event in the world.

- 55 thousand people watching live in the stadium.

Outcome

Record audience of 2.5 billion spectators worldwide.

More than 500 press credentials.

12,9 tweets worldwide.

More than 109 million interactions on Facebook.

52 million interactions on Instagram.

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