Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / CARLTON & UNITED BREWERIES / 2013
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We open on a gritty, empty, street in the city. Suddenly, a flood of blonde haired people dressed in in pale clothes turn a corner and pour into the street. More and more blonde flows in and the levels of the blonde heads and hair amazingly roll, sway and ungulate like the surface of a river. We watch the flood of people move like pure blonde liquid through the streets fluidly moving around obstacles. Finally they swirl into a subway tunnel and just as suddenly as they appeared - they’re gone. The city is grey and empty again.
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