Cannes Lions

ROAD BOLLARDS CHIPS

OGILVY & MATHER, Milan / TITANBET / 2013

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Overview

Execution

Titanbet.it is the first italian poker room with 24 hours tournaments. On Titanbet the game never stops. To communicate this, we reproduced on the streets what happens on the green table when you keep on playing. Road bollards were covered with a special paper reproducing a pile of chips.