Cannes Lions

Road Rush

ARNOLD WORLDWIDE, Boston / PROGRESSIVE INSURANCE / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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When you live for the rush of the road, an imperfect day on your motorcycle is always better than a good day off of it. Progressive Insurance helps keep motorcyclists out where they’re happiest. Our simple visuals helped break through the clutter of ad-heavy publications targeting riders and reinforced that Progressive understood their intense love of the road.

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