People are forced to slow down when there has been an accident, not to mention the fact that everyone wants to have a look.So we staged a live accident that demonstrated the horrific consequences of speeding, before encountering our billboard.

The crash engaged consumers, with the majority of them believing it was a real accident until they reached the billboards.Thousands of people drove past the billboard and the media coverage it generated reached hundreds of thousands more. The council received countless emails and a video appeared on YouTube that generated thousands more hits.