Cannes Lions

ROAD SAFETY AWARENESS

VIDEOPRESS ADVERTISING, Budapest / OBB - AUSTRIAN RAILWAYS / 2011

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A young lady with a push chair is trying to cross the road on a zebra crossing. A polite driver stops and the lady starts to cross the road. On the other side of the road her husband waves to her while holding a child on his arm. The driver in the inner lane does not stop, hits the push chair, which flies away. The father and the child scream desperately. We see that the pushchair only contained the child's teddy bear. In the replayed story the driver stops and a wall created with animation protects the zebra crossing as a warning that 'STREET-CROSSINGS BELONG TOPEDESTRIANS!

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