We branded a lifestyle movement: slow down. We gave that movement an accessible hero: «Franky Slow Down», Switzerland’s guardian angel. In order to promote his philosophy: life is too short to rush through it, he released a song «Slow down. Take it easy.» with the Swiss band, Da Sign & the Opposite. This short film represents the pre-story to the campaign. He finds a pay phone on the highway and calls God to complain about the insanity on the roads. He is having trouble getting his message across to young Swiss drivers. That's when he discovers an ad from a Swiss band looking for a signer. Three weeks later, he records his hit single «Slow down. Take it easy».