Cannes Lions

ROAD SAFETY MESSAGE

GREY, Melbourne / TRANSPORT ACCIDENT COMMISSION / 2008

Awards:

3 Shortlisted Cannes Lions
1 of 0 items

Overview

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Overview

Description

This radio campaign gave those who’ve had a loved one killed by a speeding driver the chance to express their anger, grief and loss in their own words, and in so doing, deliver a powerful and brutally honest road safety message.

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