Cannes Lions
HAPPINESS BRUSSELS, Brussels / OVK (PARENTS OF ROAD VICTIMS) / 2013
Awards:
Overview
Entries
Credits
Execution
Using a powerful symbolic calendar we drew attention to the importance of after care for parents of road victims, one of the core missions of OVK. It convinced city councils to put it in their traffic policy.
Outcome
By the end of April already 18 cities had signed the Save City Charter and the campaign is still running.
In the case-video you can see the impact of the 'crashed calendar' on the mayors.
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