Cannes Lions

ROAD SAFETY ORGANIZATION

HAPPINESS BRUSSELS, Brussels / OVK (PARENTS OF ROAD VICTIMS) / 2013

Awards:

3 Bronze Cannes Lions
Presentation Image
Presentation Image
Case Film
Case Film
Presentation Image
Presentation Image
Case Film
Case Film
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Overview

Entries

Credits

Overview

Execution

Using a powerful symbolic calendar we drew attention to the importance of after care for parents of road victims, one of the core missions of OVK. It convinced city councils to put it in their traffic policy.

Outcome

By the end of April already 18 cities had signed the Save City Charter and the campaign is still running.

In the case-video you can see the impact of the 'crashed calendar' on the mayors.

Similar Campaigns

12 items

3 Cannes Lions Awards
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HAPPINESS BRUSSELS / AN FCB ALLIANCE

BlindMeters

2019, OVK (PARENTS OF ROAD VICTIMS)

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